THE CHALLENGE
What’s about advertising to be so convincing?
ROLE
Design concept, Editorial content, Layout design
ALSO ON
That's How
We Trick You
Editorial
Our passion for conspiracy theories lead us to look deeper in the disguised advertising, which aims to hit the target
in a subtle, usually unnoticeable way.
This book exposes all the means and history behind hidden advertising that trick us into doing or buying something.
Since it’s a book about hidden advertising,
some ads were concealed inside the pages through links or buttons to make it more than a book:
a whole experience.
COLLABORATORS
Chiara Barberi, Sofia Bonfanti
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